Bomb Pop “Behind the Scenes” / Social Media Event
Posted on by Lee Roth

National Bomb Pop Day – Making of a YouTube Video – Day 2

National Bomb Pop Day: Making of a YouTube Video at the Santa Monica Pier

When receiving the assignment from PR Newswire to do a corporate branding/consumer event on the Santa Monica Pier, with brand ambassadors handing out frozen treats to visitors, my reaction was, “What a fun idea … Let’s do this!” 😀 I love events where I get to directly interact with the “audience.” It’s completely different from working a press line.

Bomb Pop “Behind the Scenes” / Social Media Event
Brand Ambassador Zach Stirs Up the Crowd

We actually had a couple of assignments for the day. My main assignment being to document the making of a YouTube Video for Original Bomb Pop‘s National Bomb Pop Day (press release). Held on the last Thursday of June since 1955, the videos premiered on June 25, 2015. I say videos plural because in addition to the one produced on the pier, we also spent Day 1 at Le Conte Middle School in Hollywood.

This day on the pier is to be spent with YouTube star Aspyn Ovard and her then boyfriend, now husband, Parker Ferris as we explore the amusements at Pacific Park, and play with the tourists! 😉

Bomb Pop “Behind the Scenes” / Social Media Event
Parker Ferris and Aspyn Ovard

Note to out of town publicists when booking a beach shoot in Southern California in June. There is this weather phenomena referred to as “June Gloom” which happens very reliably each day of … oddly enough … June. 😮

Due to the warming of the desert east of Los Angeles, and the cold water off the coast coming down from Alaska, the conditions are perfect for dense fog banks every morning. Not to worry though, the fog tends to burn off between 11am and 1pm … usually. Unfortunately for us though, not on this day! 😦

Bomb Pop “Behind the Scenes” / Social Media Event
Santa Monica Pier on a June Gloom Day

Being as we’re promoting something called Bomb Pops, it seemed only natural that part of the shoot would be photo bombs. This one took a few tries to get right as Aspyn recorded a vlog for her site.

Bomb Pop “Behind the Scenes” / Social Media Event
Aspyn Ovard and Parker Ferris

A trip to the top of the Ferris Wheel …

Bomb Pop “Behind the Scenes” / Social Media Event
Parker Ferris and Aspyn Ovard

… was followed by a ride on the roller coaster.

Bomb Pop “Behind the Scenes” / Social Media Event
Parker Ferris and Aspyn Ovard

Then it was time for a few games! 😉

Bomb Pop “Behind the Scenes” / Social Media Event
Aspyn Ovard and Parker Ferris

Before heading out to play with the tourists.

Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event

Brand ambassador Teresa, in particular, is a master of the photo bomb!

Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event

As the brand ambassadors were handing out t-shirts saying, “Ask me why my tongue is blue!” my mantra for the day was, “Show me your tongue!” We even got an entire family involved! 😀

Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event

Santa Monica Police Department officer Marioni and his (appropriately) bomb sniffing dog Rambo stopped by for a visit. It’s clear that Rambo could sniff out our little Bomb [Pops] … and he wanted one! 😉

Bomb Pop “Behind the Scenes” / Social Media Event
Brand Ambassador Zach with SMPD Officer Marioni and bomb sniffing dog Rambo

Being an event photographer, a big part of what I do is watch for opportunities. When I spotted blue cotton candy that perfectly matched this little girl’s hoodie, I quickly asked her mother if she could play with us. Not quite sure mom realized the seriousness of the sugar buzz we were going to deliver, but the little girl, a fan of Aspyn’s, had a ball! 🙂

Bomb Pop “Behind the Scenes” / Social Media Event
Original Bomb Pops and Cotton Candy … Yummy!

After a long morning of shooting, Aspyn decided it was time for a little dance break!

Bomb Pop “Behind the Scenes” / Social Media Event
Aspyn Ovard takes a Dance Break

Another photo bomb from Parker as Aspyn has fun taking selfies with her fans.

Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event

Then it happened, the money shot of the day. This is the key photo that was selected for the promotional campaign.

Bomb Pop “Behind the Scenes” / Social Media Event
Aspyn Ovard

Next, it’s time to review some of the day’s work.

Bomb Pop “Behind the Scenes” / Social Media Event
Aspyn Ovard

Followed by a cute moment between Aspyn and her beau.

Bomb Pop “Behind the Scenes” / Social Media Event
Parker Ferris and Aspyn Ovard

Followed by more cuteness from a young fan.

Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event

The crew at Pier Burger loved Original Bomb Pops. 🙂 But we couldn’t get them to trade for burgers for the crew. 😦

Bomb Pop “Behind the Scenes” / Social Media Event
The Crew at Pier Burger Loves Original Bomb Pops!

And… that’s a wrap!

Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event

After cast & crew photos, of course!

Bomb Pop “Behind the Scenes” / Social Media Event
Cast and Crew

And don’t forget some SWAG to take home!

Bomb Pop “Behind the Scenes” / Social Media Event
Original Bomb Pop SWAG!

As part of promotional campaigns with PR Newswire, there is an option to have a key photo shown on the Thompson Reuters Jumbotron in Times Square. Having worked in Hollywood for more than 20 years and photographed some of the top names in entertainment at Hollywood’s most prestigious events, THIS is the first photo of mine to be broadcast in Times Square. Go figure! 😀

Times Square - Proof of Publication for photo shoot: Bomb Pop “Behind the Scenes” / Social Media Event at the Santa Monica Pier
Times Square – Proof of Publication for photo shoot: Bomb Pop “Behind the Scenes” / Social Media Event at the Santa Monica Pier

Click the thumbnails below
to view full-size photos.

Parker Ferris and Aspyn Ovard
Brand Ambassadors Zach and Teresa
Brand Ambassadors Zach and Teresa
Brand Ambassador Zach Stirs Up the Crowd
Brand Ambassador Zach Stirs Up the Crowd
Brand Ambassador Zach Stirs Up the Crowd
Brand Ambassador Zach Stirs Up the Crowd
Bomb Pop “Behind the Scenes” / Social Media Event
Aspyn Ovard (L) and Director Ashley Kozjek
Aspyn Ovard with brand ambassador Zach
Santa Monica Pier on a June Gloom Day
Aspyn Ovard (L) and Director Ashley Kozjek
Parker Ferris and Aspyn Ovard
Aspyn Ovard
Bomb Pop “Behind the Scenes” / Social Media Event
Aspyn Ovard and Parker Ferris
Bomb Pop “Behind the Scenes” / Social Media Event
Parker Ferris and Aspyn Ovard
Parker Ferris and Aspyn Ovard
Parker Ferris and Aspyn Ovard
Parker Ferris and Aspyn Ovard
Director Ashley Kozjek instructs the crew.
The view from atop the Ferris Wheel at Pacific Park on the Santa Monica Pier
Director Ashley Kozjek
Parker Ferris and Aspyn Ovard
Parker Ferris and Aspyn Ovard
Aspyn Ovard
Aspyn Ovard
Bomb Pop “Behind the Scenes” / Social Media Event
Parker Ferris and Aspyn Ovard
Parker Ferris and Aspyn Ovard
Aspyn Ovard and Parker Ferris
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Funnel Cake and Original Bomb Pop? Sure! Why not?
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Brand Ambassador Zach with SMPD Officer Marioni and bomb sniffing dog Rambo
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Original Bomb Pops and Cotton Candy … Yummy!
Original Bomb Pops and Cotton Candy … Yummy!
Original Bomb Pops and Cotton Candy … Yummy!
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Aspyn Ovard takes a Dance Break
Aspyn Ovard takes a Dance Break
Bomb Pop “Behind the Scenes” / Social Media Event
Aspyn Ovard
Aspyn Ovard
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Aspyn Ovard
Aspyn Ovard
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Aspyn Ovard
Aspyn Ovard
Aspyn Ovard
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Parker Ferris and Aspyn Ovard
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
Bomb Pop “Behind the Scenes” / Social Media Event
The Crew at Pier Burger Loves Original Bomb Pops!
Aspyn Ovard
Aspyn Ovard
Bomb Pop “Behind the Scenes” / Social Media Event
Parker Ferris and Aspyn Ovard
Parker Ferris and Aspyn Ovard
Cast & Crew
Cast and Crew
Original Bomb Pop SWAG!
Times Square – Proof of Publication for photo shoot: Bomb Pop “Behind the Scenes” / Social Media Event at the Santa Monica Pier

The videos for Original Bomb Pop National Bomb Pop Day were produced by Thoughtful Media Group. The shoot was booked by Blue Chip Marketing Worldwide.

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