Curacao Father's Day Commercial

BTS – Curacao Father’s Day Commercial Shoot

Shooting a television commercial is just like shooting a movie, only you have 30 to 60 seconds to tell your story instead of 90 minutes or so. This shoot for a Father’s Day television commercial for Curacao stores was produced by Onac Pictures in Los Angeles.

Just like in a movie, the director plans each shot.

Director Jorge Cano
Director Jorge Cano

He has pre-determined the order in which to shoot the parts.

Actors Kristina Jiminez, Beto Ruiz and Abby Gavino
(L-R) Actors Kristina Jiminez, Beto Ruiz and Abby Gavino

The Director of Photography (DP) is in charge of the camera crews and determines the placement and settings for each camera, providing his artistic input to the production.

A Cam AC Shuan Miller and DP/A Cam Op Peter Lugo
(L-R) A Cam AC Shuan Miller and DP/A Cam Op Peter Lugo

His crew is set to capture different angles with, in this case, three Red Dragon camera packages (A Cam, B Cam and C Cam).

A Cam AC Sean Miller
A Cam AC Sean Miller

Each camera operator (Cam Op) has an assistant camera operator (AC) with him to aid with focus and tech.

Curacao Father's Day Commercial
Curacao Father’s Day Commercial

There is a specialist to capture sound (with strong arms from holding that boom in the air all day!).

Kyle McClane, Sound
Kyle McClane, Sound

The clap of a slate is used to synchronize the audio with the video in post production.

Curacao Father's Day Commercial
Curacao Father’s Day Commercial

A lot of consulting and reviewing happens throughout the shoot.

Curacao Father's Day Commercial
Curacao Father’s Day Commercial

Starring in the commercial is Brazilian footballer Ronaldinho Gaúcho (Ronaldo de Assis Moreira).

Curacao Father's Day Commercial
Curacao Father’s Day Commercial

Click the thumbnails below
to view full-size photos
.

Both English and Spanish versions were produced.

English Language Version: Ronaldinho Shops at Curacao

Spanish Language: Ronaldinho en Curacao

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