Shooting a television commercial is just like shooting a movie, only you have 30 to 60 seconds to tell your story instead of 90 minutes or so. This shoot for a Father’s Day television commercial for Curacao stores was produced by Onac Pictures in Los Angeles.
Just like in a movie, the director plans each shot.
Director Jorge Cano
He has pre-determined the order in which to shoot the parts.
(L-R) Actors Kristina Jiminez, Beto Ruiz and Abby Gavino
The Director of Photography (DP) is in charge of the camera crews and determines the placement and settings for each camera, providing his artistic input to the production.
(L-R) A Cam AC Shuan Miller and DP/A Cam Op Peter Lugo
His crew is set to capture different angles with, in this case, three Red Dragon camera packages (A Cam, B Cam and C Cam).
A Cam AC Sean Miller
Each camera operator (Cam Op) has an assistant camera operator (AC) with him to aid with focus and tech.
Curacao Father’s Day Commercial
There is a specialist to capture sound (with strong arms from holding that boom in the air all day!).
Kyle McClane, Sound
The clap of a slate is used to synchronize the audio with the video in post production.
Curacao Father’s Day Commercial
A lot of consulting and reviewing happens throughout the shoot.
Curacao Father’s Day Commercial
Starring in the commercial is Brazilian footballer Ronaldinho Gaúcho (Ronaldo de Assis Moreira).
Curacao Father’s Day Commercial
Click the thumbnails below
to view full-size photos.
C Cam Op Kevin Soto
B Cam Op Mike McMillan
(L-R) Actors Kristina Jiminez and Beto Ruiz with director Jorge Cano
Director Jorge Cano
(L-R) Actors Eddie Aguirre and Janet Rodriguez
C Cam Op Kevin Soto
(L-R) C Cam Op Kevin Soto and C Cam AC Peter Gutter
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
(L-R) Actors Kristina Jiminez, Beto Ruiz and Abby Gavino
Curacao Father’s Day Commercial
Kyle McClane, Sound
BTS Video Aaron Godfred
Curacao Father’s Day Commercial
(L-R) Actors Kristina Jiminez, Beto Ruiz and Abby Gavino
(L-R) Actors Kristina Jiminez, Beto Ruiz and Abby Gavino
(L-R) Actors Kristina Jiminez and Beto Ruiz
(L-R) Actors Kristina Jiminez and Beto Ruiz
Curacao Father’s Day Commercial
B Cam AC Bradley Wilder
Curacao Father’s Day Commercial
(L-R) A Cam AC Shuan Miller and DP/A Cam Op Peter Lugo
Curacao Father’s Day Commercial
AD Brandon Cano-Errecart
BTS Video Aaron Godfred
(L-R) PA John Poindexter with actors Kristina Jiminez, Beto Ruiz and Abby Gavino
Curacao Father’s Day Commercial
Director Jorge Cano
(L-R) PA Tim Garlinghouse and UPM Nathan D. Snyder
(L-R) Director Jorge Cano and AD Brandon Cano-Errecart
A Cam AC Sean Miller
Curacao Father’s Day Commercial
(L-R) Actors Kristina Jiminez, Beto Ruiz and Abby Gavino
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
B Cam Op Mike McMillan
Curacao Father’s Day Commercial
(L-R) DP/A Cam Op Peter Lugo, A Cam AC Sean Miller with actors Kristina Jiminez, Beto Ruiz and Abby Gavino
Kyle McClane, Sound
Curacao Father’s Day Commercial
(L-R) Director Jorge Cano, UPM Nathan D. Snyder and PA Tim Garlinghouse
Curacao Father’s Day Commercial
(L-R) Actors Kristina Jiminez, Beto Ruiz and Abby Gavino with Kyle McClane, Sound
AD Brandon Cano-Errecart and Director Jorge Cano
A Cam AC Sean Miller
B Cam Op Mike McMillan
(L-R) Director Jorge Cano and PA Tim Garlinghouse
Curacao Father’s Day Commercial
PA John Poindexter
Kyle McClane, Sound
UPM Nathan D. Snyder
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Sheuneenio (Sheuneen Ta)
(L-R) C Cam Op Kevin Soto and C Cam AC Peter Gutter
B Cam Op Mike McMillan
(L-R) C Cam AC Peter Gutter and C Cam Op Kevin Soto
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
(L-R) C Cam Op Kevin Soto and C Cam AC Peter Gutter
Sheuneenio (Sheuneen Ta)
Sheuneenio (Sheuneen Ta)
Sheuneenio (Sheuneen Ta)
Sheuneenio (Sheuneen Ta)
Sheuneenio (Sheuneen Ta)
Sheuneenio (Sheuneen Ta)
Sheuneenio (Sheuneen Ta)
Curacao Father’s Day Commercial
(L-R) AD Brandon Cano-Errecart and Ronaldinho Gaúcho (Ronaldo de Assis Moreira)
Ronaldinho Gaúcho (Ronaldo de Assis Moreira)
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Ronaldinho Gaúcho (Ronaldo de Assis Moreira)
Ronaldinho Gaúcho (Ronaldo de Assis Moreira)
Ronaldinho Gaúcho (Ronaldo de Assis Moreira)
Ronaldinho Gaúcho (Ronaldo de Assis Moreira)
(L-R) Ronaldinho Gaúcho (Ronaldo de Assis Moreira) with director Jorge Cano
Ronaldinho Gaúcho (Ronaldo de Assis Moreira)
Ronaldinho Gaúcho (Ronaldo de Assis Moreira)
Ronaldinho Gaúcho (Ronaldo de Assis Moreira)
Ronaldinho Gaúcho (Ronaldo de Assis Moreira)
Ronaldinho Gaúcho (Ronaldo de Assis Moreira)
Curacao Father’s Day Commercial
Ronaldinho Gaúcho (Ronaldo de Assis Moreira)
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Curacao Father’s Day Commercial
Both English and Spanish versions were produced.
English Language Version: Ronaldinho Shops at Curacao
Roth Stock Pictures: Event Photography for the Entertainment Industry 