So Just What is Film Development Anyway?

Roth Stock Pictures

Our intention is to keep you updated on projects we’re working on, and to provide resources for filmmakers who are seeking information about how to get their film or television projects into production. In short, that’s what we do!

Roth Stock Pictures: Engaging Audiences on All Platforms

Consider us a one-stop-shop for development and production services. Whatever pieces you already have in place, we can work with those, then fill in the remaining holes in your development package in order to prepare your project for presentation to capital financiers.

Development Process

To begin … what kind of projects get our attention? In short, we seek good stories first, genre is not a factor. With our group of producers, at least one of us will love any genre!

So just what is Development anyway?

Each month, we will focus on a different step in the process, listed below:

  • Forming a Single Purpose Entity (usually an LLC) to ensure chain of title to your intellectual property is protected.
  • Creating a Day-Out-Of-Days shooting schedule so that a firm production budget may be developed.
  • Creating a Bondable Production Budget that financiers and insurance companies will honor for funding and completion bonds.
  • Preparing detailed analytics which provide deep market information on genre, market demand, platforms to pursue for distribution, and more.
  • Creating an initial movie poster and social media graphics.
  • Creating a Digital Media Footprint involving entertaining websites featuring social media integration.
  • Securing a Producer’s Representative who works to maximize the roll out, and therefore, profits, on a worldwide basis, in all marketplaces and on all platforms. It’s their job to work with distributors around the globe to secure guaranteed minimum sales in advance of going for capital finance.
  • Securing a Casting Director who, with our pitch for capital finance being early in the development process, will make pay-for-play agreements with talent or management to secure firm commitments for participation in your project.

Our sweet spot for budgets is $3M to $12M. We do not accept projects under $1M. If your project warrants more than $12M, we’re willing to explore the possibilities with you.

Film Finance

In film production, there are actually two rounds of funding required; the first to cover the costs of development, and the second round is capital funding for your production budget.

There are three main sources of film finance; equity investors, deficit finance (the studio system), or debt finance.

Four Strings Movie, a film by Gregory PoppenProduction Updates

With several projects in development, FOUR STRINGS, the first feature film from development executive and co-producer Lee Roth, is in the last stages of development before going into pre-production. We’re looking forward to shooting in Hawaii.

Development Executive / Producer Lee RothAbout the Author

This Newsletter is written by development executive and producer Lee Roth. His job is to seek out new projects … every. single. day!

Feel free to contact Lee via our contact page.

PLEASE NOTE: We do not accept unsolicited materials. For project submissions, please send an initial inquiry using our Film Development Inquiry page. 


We seek to bring quality content to market that will engage audiences on all platforms.