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On Assignment for PR Newswire

PR NewswireFrom spring through fall of 2015, Roth Stock Digital Media provided assignment photographers for PR Newswire covering Southern California and Las Vegas, Nevada. Assignments included a mix of product launch and consumer events, awards shows, celebrity arrivals and private events for entertainers.

Please Note: Our clients always receive the right of first publication, so some of the galleries may be delayed a bit until after the story has broken.


(L-R) Jaime Camil, Eva Longoria and Monica Gonzalez

WEST HOLLYWOOD, CA – SEPTEMBER 26, 2015
Eva Longoria and JCPenney Host Hispanic Heritage Luncheon
The Eva Longoria Foundation is involved with a number of great community projects. On September 26, 2015, the Foundation teamed up with JCPenney to host an Hispanic Heritage Luncheon and panel discussion honoring 12 young Latinas from the Los Angeles area.

The assignment from PR Newswire, for JCPenney, was to document the wonderful day the honorees experienced.


Bomb Pop “Behind the Scenes” / Social Media Event
Aspyn Ovard and Parker Ferris

HOLLYWOOD, CA – JUNE 10, 2015
National Bomb Pop Day – The Making of a YouTube Video – Day 2
When receiving the assignment from PR Newswire to do a corporate branding/consumer event on the Santa Monica Pier, with brand ambassadors handing out frozen treats to visitors, my reaction was, “What a fun idea … Let’s do this!”

Continuing along the guidelines from our Day 1 shoot, this day was spent again, primarily focused on documenting the talent and behind-the-scenes of the shoot. But we also manage to get in some fun times playing with the tourists and handing out SWAG!


Bomb Pop “Behind-the-Scenes” / Social Media Event

HOLLYWOOD, CA – JUNE 6, 2015
Original Bomb Pop “Behind-the-Scenes” / Social Media Event – Day 1
Shooting behind-the-scenes of the making of a YouTube video for Original Bomb Pop‘s National Bomb Pop Day on June 25 with YouTube celebrities Monica and Shelby Church.

The assignment was to shoot documentary-style, capturing beauty shots when possible, but staying more focused on the production rather than individuals. The main requirement, as with any time I shoot around video crews, was to be very aware of camera angles of the video crew … and stay the heck out of them! 


(L-R) Matahi Drolett and Greg Long

ANAHEIM, CA – MAY 1, 2015:
TAG Heuer Big Surf Event Activation at WSL Big Wave Awards
The night was a constant mix of old and new with legends of surfing presenting awards to the surf stars of today. Notable among the presenters were; The California Golden Girls, Ian Cairns, Greg Noll and Greg Long, along with Robert Trujillo from the band Metallica. Surfing stars of today receiving awards included; Matahi Drolett, Paige Alms, Benjamin Sanchis, Shane Dorian and others.


Dove Dry Spray Antiperspirant and Rocksbox Partner to Celebrate Friendship

HOLLYWOOD, CA – MARCH 3, 2015:
Dove Dry Spray Antiperspirant and Rocksbox Partner to Celebrate Friendship
A product launch event for consumers, bloggers and online influencers offered plenty to do with makeup stations, sending out gift packages to friends, trying on Rocksbox jewelry, testing Dove Dry Spray Antiperspirant, and, of course, too much fun at the photo booth!

Our first assignment turned out to be a lot more fun than the headline indicates. 🙂


Ask Your PR Newswire Account Representative
To Book Roth Stock Digital Media
For Your Next Event Photography Needs!
Or, of course, Contact Us.

Have Cameras … Will Travel!