The Origins of the Name Roth Stock

My memorial to Old School days! A lot of people don’t know the origin of the name Roth Stock for my company. Back in the “Old Days” when movies were actually shot on FILM (the F-word!) … If you ran out of film and you had maybe, three pages of dialogue left, you didn’t want to buy a whole new reel of raw film stock. … Continue reading The Origins of the Name Roth Stock

Lee Roth working the Starting Line at SCTA - Southern California Timing Association Land Speed Races

So Much Racing Going On!

From Connie Cycling Foundation in the velodrome to the SCTA – Southern California Timing Association’s Land Speed Races at El Mirage Dry Lake, it’s been a fast few weeks! While we prepare the blog for the races, thought you might enjoy a little teaser video. This is what is sounds like at the starting line for a 200.050 mph run by Tom Flattery. Turn it … Continue reading So Much Racing Going On!

Rodeo Drive, Beverly Hills, California

This is Why We Say We’re Press Not Paparazzi

Had my camera with me today to do a little bit of street shooting after a meeting in Beverly Hills. My real interest was to catch some of the high end cars that tend to head down Rodeo Drive. When walking back to my Jeep, I see Brian Grazer seated at a sidewalk cafe, talking on his phone. Our eyes meet, I’m wearing my press … Continue reading This is Why We Say We’re Press Not Paparazzi

Los Angeles Skyline

U.S. Census 2020 – Doing Good For The Community

Are you thinking about the 2020 Census yet? Your Federal Government is! And so was PR Newswire with this photo assignment! Although I have worked for government contractors in the past, this is the first time I have actually been sworn in as a government contractor. The rules of what I can say and show are simple, nothing about the project I worked on for … Continue reading U.S. Census 2020 – Doing Good For The Community

U.S. Census Bureau - Los Angeles Test Site Documentation

Photo Shoot for the U.S. Census Bureau

Have you been thinking about the 2020 Census yet? Your Federal Government has! Editing photos from this week’s very vital photo assignment from PR Newswire, and the Feds have decided I’m not so much of a risk after all. So I can now say I have been photographing for the United States Census Bureau. I cannot talk about the project details, but I can say the photos … Continue reading Photo Shoot for the U.S. Census Bureau

88th Annual Academy Awards

Preproduction for the 88th Annual Academy Awards

Guilty of neglecting the blog lately, so here’s a little catch up on what’s been happening this past week … Just one day to go for Hollywood’s Biggest Night, the 88th Annual Academy Awards® at the Dolby Theatre at Hollywood & Highland in Hollywood, California. Click the thumbnails below to view full-size photos. Got caught taking a selfie on Wednesday after picking up my credential. … Continue reading Preproduction for the 88th Annual Academy Awards

Lee Roth and guest Alexandra attend the 75th Annual Academy Awards

Can We do a Throwback on a Friday?

Digging around the servers for our Red Carpet Archives, came across this bit of a gem from 2003. If you remember my comments last year (2015) that the atmosphere was so less grand without all of the large Oscar® statues and floral arrangements? This was in Babylon Court at Hollywood & Highland  as you walked through closed areas from the then Kodak Theatre (now Dolby Theatre) to the … Continue reading Can We do a Throwback on a Friday?

Red Carpet Atmosphere at the 87th Annual Academy Awards®

Go Big Or Go Home!

Posted a theoretical question, sort of, today on social media, along with a little collage from last year. Well, have really been planning to avoid all the Awards Season frenzy this year. So what do you think? I’ve been asked to work as a field editor backstage at The Academy’s 88th Annual Academy Awards at the Dolby Theatre on February 28. Hmmm … what do … Continue reading Go Big Or Go Home!

Hollywood and Vine

In Hollywood, It’s All About Who You Know – But There Really is More To It

There has been a lot going on in the past week that I haven’t been sharing here. So first, this was Friday night at 11:02pm at the corner of Hollywood and Vine. I had just left a meeting at this world-famous intersection. The photos below are from my cell and were posted on Instagram @roth.stock and on Facebook. Today, there was an interesting conversation in one … Continue reading In Hollywood, It’s All About Who You Know – But There Really is More To It

Bomb Pop “Behind the Scenes” / Social Media Event

National Bomb Pop Day – Making of a YouTube Video – Day 2

National Bomb Pop Day: Making of a YouTube Video at the Santa Monica Pier When receiving the assignment from PR Newswire to do a corporate branding/consumer event on the Santa Monica Pier, with brand ambassadors handing out frozen treats to visitors, my reaction was, “What a fun idea … Let’s do this!” 😀 I love events where I get to directly interact with the “audience.” It’s completely … Continue reading National Bomb Pop Day – Making of a YouTube Video – Day 2