U.S. Census Bureau, Glendale, California

U.S. Census 2020 – Doing Good For The Community

Are you thinking about the 2020 Census yet? Your Federal Government is! And so was PR Newswire with this photo assignment! Although I have worked for government contractors in the past, this is the first time I have actually been sworn in as a government contractor. The rules of what I can say and show are simple, nothing about the project I worked on for … Continue reading U.S. Census 2020 – Doing Good For The Community

U.S. Census Bureau - Los Angeles Test Site Documentation

Photo Shoot for the U.S. Census Bureau

Have you been thinking about the 2020 Census yet? Your Federal Government has! Editing photos from this week’s very vital photo assignment from PR Newswire, and the Feds have decided I’m not so much of a risk after all. So I can now say I have been photographing for the United States Census Bureau. I cannot talk about the project details, but I can say the photos … Continue reading Photo Shoot for the U.S. Census Bureau

Bomb Pop “Behind the Scenes” / Social Media Event

National Bomb Pop Day – Making of a YouTube Video – Day 2

National Bomb Pop Day: Making of a YouTube Video at the Santa Monica Pier When receiving the assignment from PR Newswire to do a corporate branding/consumer event on the Santa Monica Pier, with brand ambassadors handing out frozen treats to visitors, my reaction was, “What a fun idea … Let’s do this!” 😀 I love events where I get to directly interact with the “audience.” It’s completely … Continue reading National Bomb Pop Day – Making of a YouTube Video – Day 2

(L-R) Jaime Camil, Eva Longoria and Monica Gonzalez

Hispanic Heritage Luncheon with Eva Longoria

The Eva Longoria Foundation is involved with a number of great community projects. On September 26, 2015, the Foundation teamed up with JCPenney to host an Hispanic Heritage Luncheon and panel discussion honoring 12 young Latinas from the Los Angeles area. My assignment from PR Newswire for JCPenney was to document the wonderful day the honorees experienced. Eva was joined in a panel discussion by actor Jaime … Continue reading Hispanic Heritage Luncheon with Eva Longoria

Bomb Pop “Behind-the-Scenes” / Social Media Event

National Bomb Pop Day – Making of a YouTube Video – Day 1

A recent assignment for PR Newswire, shooting behind-the-scenes of the making of a YouTube video for Original Bomb Pop‘s National Bomb Pop Day on June 25 this year, made for an outrageous two days of filming. [Day 2 on the Santa Monica Pier] Working with YouTube stars Monica Church and Shelby Church, we spent the day basically … playing! 🙂 My assignment was to shoot documentary-style, … Continue reading National Bomb Pop Day – Making of a YouTube Video – Day 1

Jaime Camil, Eva Longoria and Monica Gonzalez

JCPenney, Eva Longoria and Hispanic Heritage Month

Sunday, while on assignment for PR Newswire, I had the honor to photograph a truly inspiring event. JCPenney and Eva Longoria co-hosted a Hispanic Heritage Month Luncheon honoring twelve young Latinas from the Los Angeles area and benefiting the Eva Longoria Foundation. Participating in a panel with Eva were actor Jaime Camil and soccer star/ESPN commentator Monica Gonzalez. As part of the publicity process, PR Newswire maintains an … Continue reading JCPenney, Eva Longoria and Hispanic Heritage Month

(L-R) Matahi Drolett and Greg Long

TAG Heuer Sponsors WSL Big Wave Awards

Our second assignment for PR Newswire was an event activation for the Swiss watchmaker TAG Heuer at City National Grove of Anaheim on May 1, 2015. As the Official Timekeeper of the World Surf League‘s Big Wave Tour, and thereby, of the WSL Big Wave Awards, besides branding and atmosphere photos, I was tasked with capturing the award of a TAG Heuer sports watch to … an unknown winner at an … Continue reading TAG Heuer Sponsors WSL Big Wave Awards

TAG Heuer Big Surf Event Activation at WSL Big Wave Awards

TAG Heuer and World Surf League

Nice thing to be working on during what I hope is the last heatwave of summer … probably not though! Last May I was on assignment for PR Newswire shooting for Swiss watchmaker TAG Heuer. The event? World Surf League‘s WSL Big Wave Awards. Yep … nice end to summer photo edit. \m/ Featuring legends of surfing past and present! Writing the blog now to … Continue reading TAG Heuer and World Surf League

Dove Dry Spray Antiperspirant and Rocksbox Partner to Celebrate Friendship

Dove and Rocksbox Hollywood Pop Up Store

This past spring, Roth Stock Digital Media entered into a new relationship as assignment photographers for PR Newswire covering Southern California and Las Vegas, Nevada. Assignments include a constantly expanding mix of product launch and consumer events, awards shows, celebrity arrivals, corporate events and private portfolio sessions for executives and entertainers. A product launch event for Dove Dry Spray Antiperspirant and Rocksbox jewelry at a pop up store in Hollywood was our first … Continue reading Dove and Rocksbox Hollywood Pop Up Store

Bomb Pop SWAG!

Mischief on the Santa Monica Pier

Too much fun yesterday on set for PR Newswire and Original Bomb Pop  and now I can finally say where … on the Santa Monica Pier! And I have to say … I love it when there’s good SWAG! We gave away SO. MUCH. FREE. STUFF!!! Security had to keep telling us, you can’t give that away here, you have to be there! It was pretty … Continue reading Mischief on the Santa Monica Pier