Bomb Pop “Behind-the-Scenes” / Social Media Event

National Bomb Pop Day – Making of a YouTube Video – Day 1

A recent assignment for PR Newswire, shooting behind-the-scenes of the making of a YouTube video for Original Bomb Pop‘s National Bomb Pop Day on June 25 this year, made for an outrageous two days of filming. [Day 2 on the Santa Monica Pier] Working with YouTube stars Monica Church and Shelby Church, we spent the day basically … playing! 🙂 My assignment was to shoot documentary-style, … Continue reading National Bomb Pop Day – Making of a YouTube Video – Day 1

Some Weeks Are Definitely Better Than Others!

Some Weeks are Definitely Better than Others!

Finally, after archiving last night’s shoot and checking the morning email, a moment to sit back (while ingesting photos into the edit bay) and reflect … Tall Ships Mermaids and Pirates Pirate Encampment Skateboarding iHeartRadio Music Festival Bollywood Heights Dance Party Yep … That was last week! 😉 Many thanks to: Ocean Institute Sheroes Entertainment, LLC EduSkate Foundation FilmMagic 2015 iHeartRadio Music Festival Blue 13 … Continue reading Some Weeks are Definitely Better than Others!

Why So Few Photos on Social Media - Please visit us at RothStock.Com

Editorial: Why So Few Photos on Social Media?

The question comes up often of why we don’t post our photos on Instagram and only very few on Facebook, and other social media sites for that matter. Finally decided it was time to simply create a photo album on each with the following. To me, this is clearly a rights grab by an over-zealous corporate entity. In September 2013, Facebook revealed in a white paper that … Continue reading Editorial: Why So Few Photos on Social Media?

"Wheels" performs at Life Rolls On "They Will SKATE Again"

Life Rolls On Adaptive Athletes Demonstration

As a photojournalist in Hollywood, I have covered many, many events over the years. For a while there, 150 events per year was the average. How many events in total have I covered? I can’t possibly tell you. How many have affected me the way the Life Rolls On Adaptive Athletes Demonstration to Benefit Spinal Cord Research did last weekend? I can count them on … Continue reading Life Rolls On Adaptive Athletes Demonstration

Life Rolls On "They Will SKATE Again"

Life Rolls On Skateboard Demonstration

Over the weekend, the Life Rolls On Foundation hosted their “They Will SKATE Again” event at the Venice Skatepark in Venice, California. Among other events in the morning was a skateboard demonstration by some truly talented skaters from around the region. I met Michael (below) right after I arrived. He seemed pumped to get the day going! There were hints of what was in store for … Continue reading Life Rolls On Skateboard Demonstration

Life Rolls On Skateboard Demonstration to Benefit Spinal Cord Research

Today’s Office

Life Rolls On Skateboard Demonstration to Benefit Spinal Cord Research at Venice Skatepark today. UPDATED: 7/25/2015 — 6pm: Spent the better part of 6 solid hours in the center of the skatepark today. From my perch, I was surrounded by constant activity in all directions. Everywhere I turned, something was happening. Amazing stuff … adaptive athletes – kids in highly modified wheelchairs … DOING HANDSTANDS in … Continue reading Today’s Office