BTS – Curacao Father’s Day Commercial Shoot

Curacao Father's Day Commercial

Shooting a television commercial is just like shooting a movie, only you have 30 to 60 seconds to tell your story instead of 90 minutes or so. This shoot for a Father's Day television commercial for Curacao stores was produced by Onac Pictures in Los Angeles. Just like in a movie, the director plans each shot. …

The Origins of the Name Roth Stock

My memorial to Old School days! A lot of people don't know the origin of the name Roth Stock for my company. Back in the "Old Days" when movies were actually shot on FILM (the F-word!) ... If you ran out of film and you had maybe, three pages of dialogue left, you didn't want …

Connie Cycling Foundation Training Future Champions

Cyclist Katie Russalov

There are so many specialties in photography, viewers are generally not aware of what it takes to get. that. shot! Having only shot inside a velodrome once before, for Connie Cycling Foundation (CCF) a few weeks prior to this shoot (photo blog), I was eager to get back to the oval and see if I could outperform the earlier …

So Much Racing Going On!

Lee Roth working the Starting Line at SCTA - Southern California Timing Association Land Speed Races

From Connie Cycling Foundation in the velodrome to the SCTA - Southern California Timing Association's Land Speed Races at El Mirage Dry Lake, it's been a fast few weeks! While we prepare the blog for the races, thought you might enjoy a little teaser video. This is what is sounds like at the starting line …

Connie Cycling Foundation at Velo Sports Center

Connie Cycling Foundation

With her Connie Cycling Foundation, 5X Olympian Connie Paraskevin is determined to help people get active and healthy through her lifelong love of cycling. "Whether it's around the neighborhood or around the Olympic track; it doesn't matter." says Connie. "What matters is that kids ride." Founded in 2005 with support from the LA84 Foundation and the StubHub! …

This is Why We Say We’re Press Not Paparazzi

Rodeo Drive, Beverly Hills, California

Had my camera with me today to do a little bit of street shooting after a meeting in Beverly Hills. My real interest was to catch some of the high end cars that tend to head down Rodeo Drive. When walking back to my Jeep, I see Brian Grazer seated at a sidewalk cafe, talking …

LA’s Sexiest Plumbers on German TV

Redway Brothers (L-R) Owen, Drew and Leonard - LA's Sexiest Plumbers

My first reaction when contacted for this shoot for German television was, "Yes, I do shoot models, but I don't shoot men!" #thenthishappened Once they explained the concept, behind the scenes of a photo shoot of the annual calendar for "LA's Sexiest Plumbers" from LR Services Plumbing, I was hooked! 😀 For me, here's the weird part, being …

U.S. Census 2020 – Doing Good For The Community

U.S. Census Bureau, Glendale, California

Are you thinking about the 2020 Census yet? Your Federal Government is! And so was PR Newswire with this photo assignment! Although I have worked for government contractors in the past, this is the first time I have actually been sworn in as a government contractor. The rules of what I can say and show …

Chinatown Lanterns

Chinatown

On a recent bright springtime morning, the sunlight coming through the lanterns in the pathways of Los Angeles' Chinatown was simply amazing! These are just a few celly shots. Yes, the hi-res camera was with me, and yes, I'll be going back for more! 😉 Click the thumbnails below to view full-size photos.

On Set Making “Secret In Their Eyes”

On set making "Secret In Their Eyes"

On the set of "Secret In Their Eyes". 🚓🚔 The helicopter pilot was AMAZING. 🚁 Yes, he's really flying INSIDE Dodger Stadium ... BELOW US! That's a camera on a 30 foot tether hanging underneath. This was one of the rehearsals before they seated us behind home plate as he flew overhead to capture us …