National Bomb Pop Day – Making of a YouTube Video – Day 1

Bomb Pop “Behind-the-Scenes” / Social Media Event

A recent assignment for PR Newswire, shooting behind-the-scenes of the making of a YouTube video for Original Bomb Pop's National Bomb Pop Day on June 25 this year, made for an outrageous two days of filming. [Day 2 on the Santa Monica Pier] Working with YouTube stars Monica Church and Shelby Church, we spent the day …

Life Rolls On Adaptive Athletes Demonstration

"Wheels" performs at Life Rolls On "They Will SKATE Again"

As a photojournalist in Hollywood, I have covered many, many events over the years. For a while there, 150 events per year was the average. How many events in total have I covered? I can't possibly tell you. How many have affected me the way the Life Rolls On Adaptive Athletes Demonstration to Benefit Spinal …

Life Rolls On Skateboard Demonstration

Life Rolls On "They Will SKATE Again"

Over the weekend, the Life Rolls On Foundation hosted their "They Will SKATE Again" event at the Venice Skatepark in Venice, California. Among other events in the morning was a skateboard demonstration by some truly talented skaters from around the region. I met Michael (below) right after I arrived. He seemed pumped to get the day …